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One day one of us was reading an article by the legendary marketer Dan Kennedy, when he began to speak about how he was a professional harness speed. If you’ve seen pictures of Dan Kennedy, it’s form of hard to picture him in a sulky behind a horse (at least for us). But it gave us a brand new perspective upon the guy. Sharing some of one’s personal life with customers helps them see you as an actual human being, instead of just another business person who’s marketing to these animals. It helps them form a bond with you. Allow some of your humanity to show through in guests . and you’ll build online relationships a whole lot more freely.